:root{--bg:#fbf6f2;--ink:#1a1510;--muted:#6b5a4a;--clay:#c8431a;--sun:#e8943a;--paper:#f7f0e9;--sage:#e4e8dd;--line:#d9c9a8;--dark:#0f0e14;--serif:"Cormorant Garamond",Georgia,serif;--sans:Inter,Arial,sans-serif}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--bg);color:var(--ink);font:16px/1.5 var(--sans)}a{color:inherit}.wrap{max-width:1440px;margin:auto}.top{background:var(--bg);color:var(--ink)}.site-header{height:90px;padding:28px 64px;display:flex;align-items:center;justify-content:space-between}.wordmark{display:inline-flex;color:var(--ink);text-decoration:none}.wordmark svg{width:112px;height:32px;display:block;overflow:visible}nav{display:flex;gap:27px}nav a,.header-cta,footer>a:last-child{font-size:.61rem;font-weight:600;letter-spacing:.1em;text-decoration:none;text-transform:uppercase}.header-cta{border:1px solid #777277;border-radius:999px;padding:11px 15px}.hero{min-height:605px;padding:38px 64px 76px;display:grid;grid-template-columns:1fr 560px;gap:64px;overflow:hidden}.eyebrow{margin:0 0 16px;color:var(--clay);font-size:.61rem;font-weight:600;letter-spacing:.14em;text-transform:uppercase}.hero .eyebrow{color:var(--muted)}.hero .eyebrow em{color:var(--sun);font-style:normal}.hero h1,.diagnostic h2,.analysis h2,.final-cta h2{margin:0;font:600 clamp(3.5rem,4.45vw,4rem)/.86 var(--serif);letter-spacing:-.055em}.hero h1{color:var(--ink)}.hero h1 span,.diagnostic h2 span,.analysis h2 span,.final-cta h2 span{color:var(--clay)}.hero-text{max-width:440px;margin:26px 0;color:var(--muted);font-size:.8rem;line-height:1.55}.button{display:inline-flex;align-items:center;gap:12px;padding:14px 21px;text-decoration:none;font-size:.62rem;font-weight:600;letter-spacing:.065em;text-transform:uppercase}.button-light{background:var(--dark);color:#fff;border-radius:999px}.button-dark{background:var(--dark);color:#fff;border-radius:5px}.button:hover{background:var(--clay);color:#fff}.hero-benefits{display:flex;gap:20px;list-style:none;padding:0;margin:25px 0 0;color:var(--muted);font-size:.68rem}.hero-benefits li:before{content:"✓";color:var(--sun);padding-right:7px}.hero-visual{height:500px;position:relative}.sun-disc{position:absolute;z-index:0;top:8px;left:112px;width:330px;height:330px;border-radius:50%;background:var(--sun)}.hero-visual>img{position:absolute;z-index:1;top:-22px;right:17px;width:350px;height:482px;object-fit:cover;object-position:center 12%;filter:grayscale(1) contrast(1.15)}.journey-card{position:absolute;z-index:2;left:5px;bottom:2px;width:360px;padding:18px 20px;background:#fff;color:var(--ink);border-radius:9px;box-shadow:0 16px 40px #0006;font-size:.64rem}.journey-card strong{font-size:.72rem}.journey-stats{display:grid;grid-template-columns:repeat(3,1fr);gap:8px;margin:13px 0}.journey-stats span{padding:8px;background:var(--paper);border-radius:6px}.journey-stats b,.journey-stats i{display:block}.journey-stats b{font-size:.55rem;text-transform:uppercase;color:var(--muted)}.journey-stats i{font-style:normal;font-size:.72rem;font-weight:700;color:var(--clay)}.journey-card p{margin:0;color:var(--muted)}.logos-strip{padding:22px max(64px,calc((100% - 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1280px)/2)) 80px}.analysis h2{font-size:3.5rem}.analysis-copy>a{display:inline-block;margin-top:29px}.analysis-cards{display:grid;grid-template-columns:repeat(5,1fr);gap:16px;align-self:start}.analysis-cards article{min-height:185px;padding:19px;background:#fff;border:1px solid var(--line);border-radius:10px}.analysis-cards b{color:var(--clay);font-size:.67rem}.analysis-cards h3{margin:18px 0 8px;font-size:.65rem;text-transform:uppercase;letter-spacing:.04em}.analysis-cards p{margin:0;color:var(--muted);font-size:.63rem;line-height:1.5}.steps{padding:62px max(80px,calc((100% - 1280px)/2));background:var(--paper)}.steps>ol{display:grid;grid-template-columns:repeat(4,1fr);gap:28px;list-style:none;margin:28px 0 0;padding:0}.steps li{position:relative}.steps li:not(:last-child):after{content:"→";position:absolute;right:-24px;top:13px;color:var(--line)}.steps li>span{display:grid;place-items:center;width:38px;height:38px;border-radius:50%;background:var(--clay);color:#fff;font:700 .95rem var(--serif)}.steps li>.dark-num{background:var(--dark)}.steps h3{margin:16px 0 8px;font-size:.66rem;letter-spacing:.07em;text-transform:uppercase}.steps p{margin:0;color:var(--muted);font-size:.67rem;line-height:1.55}.cta-wrap{padding:40px max(80px,calc((100% - 1280px)/2)) 80px}.final-cta{display:grid;grid-template-columns:1fr 320px auto;gap:43px;align-items:center;padding:45px 55px;background:#e8d9b0;border-radius:7px}.final-cta h2{font-size:2.4rem}.final-cta p{margin:0;color:var(--muted);font-size:.72rem}footer{display:flex;gap:24px;align-items:center;padding:28px 64px;border-top:1px solid var(--line)}footer p{margin:0;flex:1;color:var(--muted);font-size:.65rem}@media(max-width:800px){.site-header{height:70px;padding:21px 20px}nav{display:none}.header-cta{padding:9px 11px;font-size:.52rem}.hero{display:block;min-height:0;padding:40px 20px 0}.hero h1{font-size:4rem}.hero-text{font-size:.78rem}.hero-visual{height:435px;margin-top:20px}.sun-disc{left:16%;width:285px;height:285px}.hero-visual>img{right:3%;width:285px;height:405px}.journey-card{left:0;bottom:8px;width:min(340px,91%)}.logos-strip{justify-content:flex-start;overflow:hidden;padding:18px 20px}.logos-strip span{white-space:nowrap}.cases{padding:65px 20px}.cases>h2{font-size:2.15rem}.case-grid{grid-template-columns:1fr 1fr;gap:12px}.case-art{height:112px}.case-art span{font-size:1.3rem}.case-body{padding:13px}.diagnostic{display:block;margin:0 20px 65px;padding:30px 25px}.seal{margin-bottom:20px}.diagnostic h2{font-size:2.1rem}.diagnostic-text{margin:20px 0}.analysis{display:block;padding:0 20px 65px}.analysis-copy{margin-bottom:35px}.analysis h2{font-size:3rem}.analysis-cards{grid-template-columns:1fr 1fr}.analysis-cards article{min-height:150px}.steps{padding:52px 20px}.steps>ol{display:block}.steps li{padding:16px 0 16px 58px;border-bottom:1px solid var(--line)}.steps li>span{position:absolute;left:0;top:17px}.steps li:not(:last-child):after{display:none}.cta-wrap{padding:30px 20px 60px}.final-cta{display:block;padding:32px 25px}.final-cta h2{font-size:2.15rem}.final-cta p{margin:22px 0}.button{font-size:.56rem;padding:13px 16px}footer{padding:24px 20px;flex-wrap:wrap}footer p{order:3;flex-basis:100%}}
/* Funil de aquisição */
.funnel-hero{position:relative;min-height:645px;padding:38px 64px 20px;overflow:hidden}.funnel-heading{position:relative;z-index:5;width:340px;padding-top:28px}.funnel-heading h1{margin:0;font:600 clamp(3.2rem,4vw,3.85rem)/.88 var(--serif);letter-spacing:-.055em}.funnel-heading h1 span{color:var(--clay)}.funnel-heading>p:not(.eyebrow){margin:22px 0;color:var(--muted);font-size:.76rem;line-height:1.6}.funnel-stage{position:absolute;inset:0 0 0 0;min-width:980px;height:640px}.funnel-statue{position:absolute;z-index:0;top:-105px;left:50%;width:415px;height:410px;object-fit:contain;opacity:.9;filter:grayscale(1) contrast(1.04);transform:translateX(-17%)}.funnel-label{position:absolute;z-index:3;color:#766d65;font-size:.52rem;line-height:1.4;letter-spacing:.08em;text-transform:uppercase}.funnel-label b{display:block;color:#5d554e;font-size:.61rem}.funnel-label span{font-weight:500}.attract{top:39px;left:2%}.convert{top:39px;left:30%}.serve{top:39px;left:51%}.sell{top:39px;right:2%}.funnel-lines{position:absolute;z-index:1;left:1%;top:104px;width:98%;height:370px;overflow:visible}.funnel-lines path{fill:none;stroke:url(#flow);stroke-width:1.4;stroke-dasharray:1 11;stroke-linecap:round;animation:ant-flow 1.5s linear infinite}.funnel-lines path:nth-child(2n){animation-delay:-.6s}.funnel-lines path:nth-child(3n){animation-delay:-1.1s}@keyframes ant-flow{to{stroke-dashoffset:-48}}.channel-stack{position:absolute;z-index:3;left:2%;top:100px;width:150px;display:grid;gap:8px}.channel-stack article{display:flex;align-items:center;gap:9px;height:48px;padding:6px 8px;background:#fffcfae6;border:1px solid #e5ddd5;border-radius:10px;box-shadow:0 7px 16px #4a312008}.channel-stack i{display:grid;place-items:center;flex:0 0 29px;width:29px;height:29px;border-radius:8px;background:#fff;font-style:normal;font-size:1rem;font-weight:700}.channel-stack b,.channel-stack small{display:block;line-height:1.25}.channel-stack b{font-size:.58rem}.channel-stack small{color:var(--muted);font-size:.45rem}.g{color:#4285f4}.ig{color:#d72d7c}.maps{color:#3f8cf5}.ai{color:#168269}.fb{color:#2374dd}.more{color:#8e987c;font-size:.65rem!important}.site-node,.whatsapp-node,.sale-node{position:absolute;z-index:4;text-align:center}.site-node{top:164px;left:31%;width:160px}.node-title{display:block;font-size:.65rem;font-weight:700}.site-node>small,.sale-node>small{display:block;margin:3px 0 9px;color:var(--muted);font-size:.48rem;line-height:1.4}.site-preview{height:135px;padding:9px;background:#fff;border:1px solid #eee7e0;border-radius:10px;box-shadow:0 15px 28px #58472b16;text-align:left}.site-preview b{display:block;color:#7b7168;font-size:.39rem}.site-preview strong{display:block;margin:15px 5px 12px;font:600 .72rem/1 var(--serif)}.site-preview i{display:inline-block;width:30%;height:34px;margin:0 1%;background:#f2ede6;border-radius:4px}.whatsapp-node{top:183px;left:56%;width:180px;text-align:left}.whatsapp-title{display:flex;align-items:center;gap:7px;margin:0 0 9px 8px}.whatsapp-title>i{display:grid;place-items:center;width:30px;height:30px;border-radius:50%;background:#2dbb6c;color:#fff;font-size:1rem;font-style:normal}.whatsapp-title b,.whatsapp-title small{display:block;line-height:1.25}.whatsapp-title b{font-size:.59rem}.whatsapp-title small{color:var(--muted);font-size:.45rem}.chat{padding:10px;background:#fff;border-radius:9px;box-shadow:0 15px 28px #58472b16}.chat b,.chat span{display:block;padding:6px 8px;margin-bottom:5px;border-radius:5px;font-size:.47rem;line-height:1.35}.chat b{background:#f3f0ec}.chat span{background:#faf8f6;text-align:center}.sale-node{top:187px;right:2%;width:165px}.sale-icon{display:grid;place-items:center;width:38px;height:38px;margin:10px auto 12px;border-radius:50%;background:var(--clay);color:#fff;font-size:.7rem;font-style:normal;letter-spacing:-2px}.sale-card{padding:12px;text-align:left;background:#fffcfae6;border:1px solid #e5ddd5;border-radius:10px;box-shadow:0 7px 16px #4a312008}.sale-card b,.sale-card span{display:block;font-size:.47rem;line-height:1.7}.sale-card b{color:#506846}.sale-card span{color:var(--muted)}.sale-card hr{border:0;border-top:1px solid #e8e0d8;margin:8px 0}
@media(max-width:800px){.funnel-hero{min-height:730px;padding:40px 20px 0}.funnel-heading{width:100%;padding:0}.funnel-heading h1{font-size:3.65rem}.funnel-stage{top:290px;left:50%;height:440px;min-width:730px;transform:translateX(-50%) scale(.7);transform-origin:top center}.funnel-statue{top:-65px}.funnel-label{display:none}.logos-strip{margin-top:0}.channel-stack{left:2%}.site-node{left:31%}.whatsapp-node{left:56%}.sale-node{right:2%}}
/* O diagrama é a mensagem principal do hero; a cópia permanece acessível. */
.funnel-heading{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
.funnel-hero{min-height:605px;padding:0}
@media(max-width:800px){.funnel-hero{min-height:490px}.funnel-stage{top:18px}}
@media(max-width:800px){.funnel-hero{min-height:375px}.funnel-stage{top:12px;transform:translateX(-50%) scale(.48)}}
/* Hero: CTA à esquerda, funil como demonstração à direita. */
.funnel-hero{min-height:605px;padding:38px 64px 20px;overflow:hidden}.funnel-heading{position:relative;z-index:5;display:block;width:320px;height:auto;padding-top:28px;margin:0;overflow:visible;clip:auto;white-space:normal;border:0}.funnel-heading h1{font:600 clamp(3.2rem,4vw,3.85rem)/.88 var(--serif)}.funnel-heading>p:not(.eyebrow){margin:22px 0;color:var(--muted);font-size:.76rem;line-height:1.6}.funnel-stage{inset:auto;top:0;left:360px;width:1300px;min-width:1300px;height:640px;transform:scale(.78);transform-origin:top left}.funnel-label{font-size:.52rem}.funnel-heading .button{position:relative;z-index:6}
@media(max-width:800px){.funnel-hero{min-height:690px;padding:40px 20px 0}.funnel-heading{width:100%;padding:0}.funnel-heading h1{font-size:3.65rem}.funnel-stage{top:285px;left:50%;width:730px;min-width:730px;height:440px;transform:translateX(-50%) scale(.48);transform-origin:top center}.funnel-label{display:none}}
/* Correção de composição do hero */
@media(min-width:801px){.funnel-hero{min-height:490px}.funnel-stage{top:-10px;left:350px;transform:scale(.80)}}
@media(max-width:800px){.funnel-hero{min-height:720px}.funnel-stage{top:425px;transform:translateX(-50%) scale(.48)}}
/* Funil compacto: a estátua organiza a composição, sem micro-rótulos decorativos. */
@media(min-width:801px){.funnel-hero{min-height:460px}.funnel-stage{top:30px;left:400px;width:1300px;transform:scale(.75);transform-origin:top left}.funnel-label{display:none}.funnel-statue{top:0;left:50%;width:440px;height:430px}.channel-stack{top:112px}.funnel-lines{top:114px}.site-node{top:185px}.whatsapp-node{top:205px}.sale-node{top:205px}}
/* Mais respiro para a mensagem e CTA; diagrama compacto à direita. */
@media(min-width:801px){.funnel-heading{width:390px}.funnel-stage{left:470px;top:42px;transform:scale(.65)}.channel-stack{gap:4px}.channel-stack article{height:44px}.funnel-statue{width:420px;height:410px}}
/* WhatsApp legível sobre a imagem. */
.whatsapp-title{padding:5px 8px 5px 5px;background:#fffcfaf2;border:1px solid #e8dfd7;border-radius:8px;box-shadow:0 6px 15px #4a312012}.whatsapp-title b{color:var(--ink)}.whatsapp-title small{color:#655d55}@media(min-width:801px){.whatsapp-node{top:250px}}
/* Canvas menor, elementos maiores e etapas mais próximas. */
@media(min-width:801px){.funnel-stage{top:15px;left:475px;width:900px;min-width:900px;height:475px;transform:none}.channel-stack{top:110px;gap:4px}.channel-stack article{height:44px}.funnel-lines{top:115px}.funnel-statue{top:0;width:420px;height:430px}.site-node{top:165px}.whatsapp-node{top:180px}.sale-node{top:188px}}
@media(min-width:801px){.whatsapp-node{top:245px}.channel-stack{gap:5px}}
@media(min-width:801px){.funnel-hero{min-height:500px}.funnel-statue{top:-18px;width:510px;height:500px}}
@media(max-width:800px){.funnel-stage{width:640px;min-width:640px;transform:translateX(-50%) scale(.62)}}
@media(max-width:800px){.whatsapp-node{left:42%;top:310px}.sale-node{top:330px;right:0}}
/* Mobile: funil em sequência vertical, com leitura real. */
@media(max-width:800px){.funnel-hero{min-height:1200px}.funnel-stage{top:465px;left:0;width:100%;min-width:0;height:700px;transform:none}.funnel-stage:before{content:"";position:absolute;z-index:1;top:102px;bottom:74px;left:50%;border-left:2px dotted #d79a6b;animation:vertical-flow 1.5s linear infinite}@keyframes vertical-flow{to{border-color:#9ba384}}.funnel-lines{display:none}.funnel-statue{z-index:0;top:112px;right:-24px;left:auto;width:300px;height:300px;opacity:.22;transform:none}.channel-stack{z-index:3;top:0;left:20px;width:calc(100% - 40px);grid-template-columns:1fr 1fr;gap:8px}.channel-stack article{height:48px}.site-node{top:137px;left:50%;transform:translateX(-50%)}.whatsapp-node{top:305px;left:50%;width:210px;transform:translateX(-50%)}.sale-node{top:530px;right:auto;left:50%;width:220px;transform:translateX(-50%)}.sale-card{background:#fffcfaf5}.funnel-label{display:none}}
.desktop-head{display:inline}.mobile-head{display:none}.funnel-heading h1 em{color:var(--clay);font-style:normal}
/* Composição compacta inspirada na jornada mobile. */
@media(max-width:800px){
.site-header{position:relative;z-index:8}.header-cta{display:none}.site-header:after{content:"☰";font-size:1.35rem;line-height:1;color:var(--ink)}
.funnel-hero{position:relative;min-height:1080px;padding:38px 20px 0;overflow:hidden}.funnel-hero:before{content:"";position:absolute;z-index:0;top:135px;right:-22px;width:165px;height:165px;border-radius:50%;background:var(--sun);opacity:.9}.funnel-hero:after{content:"";position:absolute;z-index:1;top:76px;right:-62px;width:295px;height:340px;background:url("hero-statue-funnel.png") center/contain no-repeat;filter:grayscale(1) contrast(1.04);pointer-events:none}
.funnel-heading{position:relative;z-index:4;width:245px;padding:0}.funnel-heading .eyebrow{margin-bottom:13px;font-size:.53rem}.desktop-head{display:none}.mobile-head{display:inline}.funnel-heading h1{font-size:2.65rem;line-height:.9}.funnel-heading>p:not(.eyebrow){width:235px;margin:15px 0;font-size:.68rem;line-height:1.55}.funnel-heading .button{padding:13px 16px;font-size:.51rem}
.funnel-stage{z-index:3;top:450px;left:0;width:100%;min-width:0;height:600px;transform:none}.funnel-stage:before{content:"";position:absolute;z-index:1;top:118px;bottom:75px;left:53%;border-left:2px dotted #d79a6b;animation:vertical-flow 1.5s linear infinite}.funnel-stage:after{content:"Funil completo\A DA BUSCA ATÉ A VENDA";position:absolute;top:-62px;left:20px;white-space:pre-line;color:var(--ink);font:600 2rem/.95 var(--serif);letter-spacing:-.04em}.funnel-stage:after{font-size:0}.funnel-stage{--mobile-funnel-label:"Funil completo"}.funnel-stage .channel-stack{z-index:3;top:0;left:20px;width:170px;display:grid;grid-template-columns:1fr;gap:7px}.channel-stack article{height:45px;padding:6px 8px}.channel-stack i{width:28px;height:28px}.channel-stack b{font-size:.55rem}.channel-stack small{font-size:.42rem}.funnel-statue{display:none}.funnel-lines{display:none}.site-node{z-index:4;top:0;left:auto;right:22px;transform:none}.whatsapp-node{z-index:4;top:150px;left:auto;right:10px;width:175px;transform:none}.whatsapp-title{margin-left:0}.whatsapp-title small{font-size:.41rem}.chat{padding:8px}.chat b,.chat span{font-size:.42rem;padding:5px 6px}.sale-node{z-index:4;top:330px;right:10px;left:auto;width:175px;transform:none}.sale-icon{margin:6px auto 8px}.sale-card{padding:9px}.sale-card b,.sale-card span{font-size:.43rem}.site-node{width:155px}.site-preview{height:124px}.site-preview strong{font-size:.66rem}
.funnel-stage > .site-node:before{content:"Seu site";position:absolute;top:-42px;left:0;width:100%;font:600 1.9rem/.9 var(--serif);letter-spacing:-.04em}.funnel-stage > .site-node:after{content:"Conquista e converte";position:absolute;top:-17px;left:0;width:100%;font-size:.43rem;color:var(--muted)}
}
@media(max-width:800px){.mobile-head{color:var(--ink)!important}.mobile-head em{color:var(--clay)!important}.site-node>.node-title,.site-node>small{display:none}}